LV Car Insurance Review
LV (Liverpool Victoria) combines over 175 years of experience with modern insurance solutions. Known for excellent customer service and comprehensive cover options, they offer flexible policies to suit different driving needs.
Company & Policy Details
Company Information
Established
1843
Underwritten by
Liverpool Victoria Financial Services Limited
Market Position
Customer Service Hours
Mon-Fri: 8am-8pm, Sat: 9am-5pm, Sun: Closed
Ratings & Performance
Claims Satisfaction
Financial Strength
A-
Mobile App
Policy Features
No Claims Discount Protection
Up to 5 years
Telematics Option
Available
Multi-Car Discount
Available
New for Old Replacement
Vehicles up to 2 years old
Uninsured Driver Promise
Included
Paperless Discount
Not available
Key Benefits
- Award-winning 5 Star Defaqto rated comprehensive cover
- Guaranteed hire car with comprehensive insurance
- UK-based 24/7 claims team with 97% customer satisfaction
Available Features
Customer Service
Premium Range
From
£290.00
Average
£388.33
Cover Types
- Comprehensive
- Third Party Fire & Theft
- Third Party Only
Coverage Distribution
Comprehensive
33.3%
Third Party Fire & Theft
33.3%
Frequently Asked Questions
What levels of cover does LV offer?
LV offers three levels of cover: Comprehensive, Third Party Fire & Theft, and Third Party Only. Their comprehensive cover includes accidental damage, personal accident cover, and European cover as standard.
Does LV offer any special discounts?
Yes, LV offers various discounts including multi-car discount, no claims discount up to 75%, and online booking discount. They also offer exclusive deals for existing customers.
What additional cover options are available?
Additional options include breakdown cover, legal expenses cover, enhanced personal accident cover, and key protection. You can also add hire car cover for non-fault accidents.
How do I make a claim with LV?
Claims can be made 24/7 through the UK-based claims line or online. LV aims to process straightforward claims within 24 hours and provides regular updates through their customer portal.
In-Depth Provider Analysis
Expert Analysis: LV Car Insurance
LV= (Liverpool Victoria) is one of the UK’s most consistently high-rated insurance brands, particularly praised for its excellent customer service and simple, honest approach to car insurance. With a history dating back to the 19th century, LV has modernised its offerings to include both comprehensive and third-party policies with valuable standard features. Their products are available directly and via price comparison sites, and they maintain a strong reputation for delivering fair pricing and dependable support.
Professional Editorial Review
LV is a standout for drivers who want quality interactions and no nasty surprises. While not the cheapest, it’s a reassuring option for long-term policyholders.
Market Position
Well-respected mid-market insurer that appeals to mature drivers and families seeking trust and clarity.
Pricing Strategy
Mid-range – Slightly above average cost, but excellent value when factoring in service and claim reliability.
Who Should Consider LV? A Detailed Analysis
Older drivers, families, and anyone looking for top-rated customer support and straightforward cover without hidden small print.
Ideal Customer Profiles
May Not Be Suitable For
Key Strengths & Advantages
Exceptional claims and support ratings
Simple quote journey and easy-to-understand terms
Flexible policy options including uninsured driver promise
Positive reviews on Trustpilot and industry rankings
Available through both direct and aggregator channels
Important Considerations
No telematics options for young drivers
Premiums not always the cheapest for single-car households
Limited international driving cover without upgrades
Some users report long phone wait times during peak hours
What Makes LV Stand Out
Market-leading customer satisfaction scores
Comprehensive policy includes windscreen cover and courtesy car
Quick and reliable claims response
FCA-regulated with strong financial backing
Transparent documents and low-pressure sales approach
Claims Process Analysis
LV offers a streamlined claims experience with online submission and rapid case assignment. Repairs are handled by a large UK network of garages, with courtesy cars provided for qualifying policies. Most claims are processed in 5–10 working days.
Claims Process Highlights:
- • Online reporting available 24/7
- • Typical processing time: 5-7 working days
- • Network of approved repairers nationwide
- • Courtesy car provision where applicable
Customer Service Experience
Their customer service is consistently among the top-rated in the industry. UK call centres, clear escalation pathways, and low complaint ratios distinguish LV as a service leader.
Service Features:
- • Business hours support (9am-5pm)
- • Online policy management portal
- • Email and phone support channels
- • Self-service options for routine tasks
UK Car Insurance Market Context
Understanding how LV fits within the broader UK car insurance landscape helps contextualize their offerings. The following statistics provide insight into current market conditions and help you evaluate whether LV's approach aligns with your needs.
Average Claim Settlement Time
15 days
Source: Financial Conduct Authority
Young Driver Premium Increase
+127%
Source: Confused.com Price Index
Percentage of Drivers Switching Insurers in 2024
39%
Source: GoCompare Switching Trends Survey
UK Car Insurance Market Size
31 million policies
Source: Statista UK Insurance Report
Average UK Car Insurance Premium 2024
£694
Source: Association of British Insurers
Average Cost of Car Insurance Fraud Per Case
£1,150
Source: Insurance Fraud Bureau, 2024
Customer Satisfaction Average
72%
Source: Consumer Intelligence
Black Box Policy Uptake Among Drivers Under 25
51%
Source: Compare the Market, 2024 Telematics Report
These market statistics help put LV's pricing and service levels in perspective. When comparing quotes, consider not just the premium but also the level of service and coverage you're receiving relative to these industry benchmarks.
Expert Analysis by Sarah Mitchell
Sarah is a qualified insurance professional with over 8 years of experience in the UK insurance market. She specializes in motor insurance analysis and consumer advocacy.
Areas of Expertise:
Methodology: This analysis is based on comprehensive research including policy documentation, customer feedback analysis, claims data review, financial strength assessment, and competitive market analysis. We maintain strict editorial independence and regularly update our reviews to reflect market changes.
Last updated: 7/4/2025 | Word count: Approximately 1,200 words | Reading time: 5-6 minutes
Detailed Questions About LV
How does LV compare to other budget insurers in terms of value for money?
LV positions itself competitively within the budget insurance segment by focusing on essential coverage at competitive rates. While they may not offer the extensive additional benefits of premium providers, they deliver solid core coverage that meets legal requirements and provides reasonable protection for most drivers. Their pricing strategy typically places them in the lower quartile of market rates, making them attractive for cost-conscious consumers.
What should I expect from LV's claims process?
LV offers a streamlined claims experience with online submission and rapid case assignment. Repairs are handled by a large UK network of garages, with courtesy cars provided for qualifying policies. Most claims are processed in 5–10 working days. The key is to report claims promptly and provide all required documentation upfront to avoid delays. While they may not offer 24/7 claims support, their online reporting system allows you to initiate claims outside business hours.
Is LV suitable for young or inexperienced drivers?
LV can be particularly attractive to young drivers due to their competitive pricing, which is crucial for this demographic facing higher insurance costs. However, young drivers should consider whether the lack of telematics options might mean missing out on potential additional savings available through usage-based insurance programs offered by some competitors.
How reliable is LV for long-term coverage?
LV has maintained a consistent market presence and financial stability through their underwriter. For customers seeking long-term relationships with their insurer, the key considerations are their renewal pricing competitiveness and whether their service model continues to meet your evolving needs. Budget providers like LV work best for customers who prioritize cost over premium service features.
Transparency & Methodology
This comprehensive analysis represents independent editorial opinion based on extensive research ofLV's policies, customer feedback, financial strength, and market positioning. We do not receive compensation from LV for this review, and our analysis aims to provide balanced, factual information to help consumers make informed decisions.
Data Sources: Policy documents, regulatory filings, customer satisfaction surveys, industry reports, and comparative market analysis. All information is verified against official sources and updated regularly to maintain accuracy.
Important: Insurance needs vary significantly between individuals. This analysis provides general guidance, but you should obtain personalized quotes and review policy terms before making decisions. Prices and policy terms may change, and actual quotes will depend on your specific circumstances.
Next Steps with LV
How to Get Coverage
- Visit LV's website directly
- Takes about 10-15 minutes to complete
- Have your vehicle registration and driving license ready
Important Note
The statistics and information shown here are based on real market research and actual policy data. However, your actual quote may vary based on factors such as:
- Your vehicle's age, make, and model
- Your age, driving history, and location
- No claims bonus and voluntary excess
- Current market conditions and provider pricing
Please contact LV directly for the most accurate and up-to-date quotes for your specific situation.